Business of HYPE

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Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change

Host: Jeff Staple
Director: Daniel Navetta

In collaboration with: Bryght Young Things
Producer: Jade Chung/Hypebeast
Editor: Robert Marshall/Hypebeast

On the first episode of Season 4, Jerry begins the episode with a deep dive into his collaborative line with Nike, from detailing the process itself, to navigating the sportswear giant’s work culture, and having to develop a Sixth Collection worthy of a Nike sneaker. The Los Angeles-based designer then takes a step back to recount his previous career moves, including his time as a club promoter and working for Kanye West. Along the way, Jerry and Jeff school us on the importance of creating solutions, selling a perspective, overcoming fears, welcoming change, and family.

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Business of a Hype in an acclaimed podcast about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built

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